from the end of the world to the fastest returning fashion trend – y2k is back
For all my millennial comrades wondering, y2k is making a monumental return – but this time as a fashion trend, not the end of the world as we know it. And this season it’s all about the aesthetic. While 90’s returned almost as quickly as they ended, y2k may be the fastest fashion trend turnaround of all time. Celebrating an era of curious youth, simple tanks, bucket hats, chunky footwear and yes… low rise cargos are making a return. What is y2k fashion? Talking decades, y2k fashion covers the late ’90’s and early to mid 2000’s. For millennials, it’s all about the throwback to early teens and capturing those fond memories of youth and exploring new found freedoms. Defined by pop culture, it’s a little less about bringing back Britney, and a little more about expressing style at that stage when you transition from youth to adulthood. As such, exploring what it means to feel “sexy” is a big definer of the trend, mixed with whimsical elements of youth. Yes, we’re talking teeny-tiny mini skirts and …