All posts tagged: giving joy

#givingjoy free cashmere giveaway from state cashmere

want free cashmere? join #givingjoy to get your free gift from state cashmere, no strings attached

How about “free” for an innovative campaign? I don’t often write about campaigns, but something about the #givingjoy story by State Cashmere just couldn’t go unnoticed. Why? They’re not really promoting anything… They’re giving their summer collection away. For free. No strings attached. When I first received the details from my friends at State Cashmere, I was sure I was reading something incorrectly, or just not quite understanding. But as it turns out, I headed to their site, shopped their summer collection and was able to redeem a free cashmere tee just for subscribing. A message from the CEO Has Rone, “As a token of my appreciation, I want to gift you with a garment from my spring/summer collection. This gift is exclusively for you as a genuine thank you for all your support of State Cashmere. I also want to invite you to take part in our #GivingJoy campaign. This campaign gives an opportunity for your followers to gift someone special with free summer cashmere during these challenging times. On us, no strings attached.” …